“What’s truly revolutionary is that F1S utilizes ten sensors to generate data, which can be manipulated by the user through the SDK library allowing the end-user the opportunity to design and customize their own personal pleasure,” Minor says. Next is the F1S V2, the second iteration of LELO’s “male sextech console” that uses patented SenSonic technology to massage your member using sonic waves for a sexual experience unlike any you’ve experienced. Launched in 2016 via a crowdfunding campaign, LELO’s engineers spent nearly a decade upgrading the structure of the condom using 350 interconnected hexagons to create a rubber both stronger and thinner than the competition. At LELO, two recent innovations have proven particularly successful.įirst is the HEX, which has been deemed “one of the most important business advances in condom technology for decades” by numerous reputable publications. Minor tells InsideHook the goal in sex tech is to create a customizable experience for the user that most closely resembles real-life interactions. Today men represent at least 11 percent of the sex toy market (though it’s probably a lot more, considering this figure doesn’t include the men who buy anal toys, lubes, etc.) and these numbers are growing fast, especially during the pandemic. As a result, innovation in male sex tech - that is, a technology designed to enhance the human sexual experience - has experienced a similar rise, with companies racing to revolutionize the way men engage with sex toys. “Generally speaking, as cultural attitudes about sex become more relaxed and information about men’s sexual health is becoming more prevalent, the misconception that sex toys are primarily for queer men and/or men who can’t find a partner is dissolving.” “Men are becoming increasingly comfortable purchasing products for themselves as opposed to products for their female-identifying partners,” says Erica Minor, LELO’s Marketing & Communications Manager, North America. Even the stars are getting behind some good, old-fashioned rimming. Moreover, a survey from Men’s Health and Women’s Health found that 66 percent of men have purchased a sex toy.
A massive analysis of 1,000,000 sex toy sales and more than 300,000 reviews found that butt plugs account for 40 percent of male sex toy purchases and that single men buy more dildos than any other demographic. Not too long ago, butt stuff was mostly regarded as a gay sexual activity, but statistics show men of all sexual orientations are finally opening their minds (and other things) to the idea. If you’re a modern man undeterred by toxic masculinity, you might even indulge in some anal sex toys and experience the male equivalent of a G-spot orgasm.īut while the categories of male toys haven’t changed all that much over the years, the attitudes toward them and technology behind them definitely have. A motorized cock ring here, a pocket pussy there and you’ve essentially covered half the category.
At a glance, the male sex toy landscape is scarce.